A series of motion design assets created to support the launch of Centro Pecci's new visual identity, designed by Studio MUT.

The project included a campaign launch video, three exhibition promos, and an institutional presentation film.

Working from the rebrand materials done by Studio MUT, I translated the visual system into motion.

The project included a 20-second launch animation introducing the new exhibition season, three short promotional animations dedicated to individual exhibitions, and a 45-second institutional video presenting the museum. For the latter, I was responsible for the selection and editing of video footage, as well as the design and animation of on-screen typography and the final branded sequence.

The campaign was featured on large-format LED screens, including installations in Florence's Santa Maria Novella station.