This academic project was developed as a product launch film for VelvetMind's new capsule serum. Starting from a collaborative research phase, we explored the brand's identity and gathered visual references to define the product's aesthetic, environment, color palette, and overall mood.

The final concept focused on a clean, minimal, and premium-looking serum characterized by a soft sage green palette. The movement of the capsules suspended within the formula became the central visual element, adding rhythm and dynamism while reinforcing the product's identity through elegant, high-end motion design.